A British fashion label has taken a bold step to protect its young workers from themselves and wider industry pressures, by including a provision in each model’s contract requiring them to eat during photo shoots.
Heidy Rehman, who founded the firm Rose & Willard, has introduced the new non-negotiable clause which requires models to eat whilst being watched in an attempt to raise health standards in the industry.
Ms Rehman told Bénédicte Earl of the Sunday Times:
“The model has not just to eat a meal but to eat it in our presence. She’s not going to get away with eating a slice of cucumber or throwing it away and saying ‘I’ll eat it later’”.
Rose & Willard’s decision comes as a parliamentary inquiry is set to conclude that models under the age of 18 should be banned from the catwalk in an attempt to protect them from sexual harassment and negative industry pressures which frequently result in eating disorders. However, the MP’s report is expected to reject European standards which ban models from shows if they have a BMI of 18 or less.